This element is an excerpt from putting the public back in public relations. Her other books include putting the public back in public relations, pr 2. Wage an effective publicity campaign without going broke levine, michael on. Digital, global, and socially responsible communication. How social media is reinventing the aging business of pr isbn. This is the table of contents for the book public relations v. This element is an excerpt from putting the public back in publi. The public relations handbook alison theaker 1111 2 3 4 5 6 7 8 9 10 11 12 14 15 16 11117 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41. New media, new tools, new audiences, the new pr toolkit, and cyberbranding.
Public relations and the social web is a good introduction to how the internet is destroying the media and its impact on the public relations industry. This book is licensed under a creative commons byncsa 3. Oreilly was a huge supporter of free software and the open source movement. New media, new tools, new audiences 1 by breakenridge, deirdre k. Tom kelleher is professor and chair of the department of advertising at the university of florida. I own a small consulting firm, and the ideas i took away from the book have more than paid for the price of the book way more. New media, new tools, new audiences breakenridge, deirdre k. Public relations table of contents 2012 book archive.
Its a practical book that explores how public relations practitioners need to move beyond the traditional media and build relationships directly with audiences using digital and social forms of media. Highly recommended for anyone who owns a small business. It is part of the economic journalism book authored by several media and economic teachers in palestinian universities. Choose from 500 different sets of public relations chapter 5 flashcards on quizlet. Learn public relations chapter 5 with free interactive flashcards.