The main objective of strategic management is to provide a. Building a foundation for your future 2 introduction this workbook is designed to help producers become more familiar with how to construct a strategic marketing management program for their business. Part i introduction to strategic management chapter 1 basic concepts of strategic management 1. Ba7 302 notes syllabus all 5 units notes are uploaded here. Customer segmentation and customer value proposition pdf 4. Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. The complete text or essential text comprises the main learning materials and gives. It is important to note that each industry will have its own unique interrelationship of the five forces and that the relative bargaining power of each of the five forces. Originally used at the grapefruit economic workshop, this material was. Strategic management full notes linkedin slideshare. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.
Notes it is important to note that strategic planning goes far beyond the planning process. Internal audit strategic planning making internal audits. Nmims global access school for continuing education. Scenarios are plausible views of how the environment of an organisation might develop in the future based on the pestel analysis an organisation will typically develop a few alternative scenarios 24. Sep 24, 2012 notes for mba strategic management unit i 1. Strategic management notes pdf introduction and overview of strategic management. Production frontier methodologies and efficiency as a performance measure in strategic management research. Lecture notes game theory for strategic advantage sloan. Define strategic management and its four key attributes define. The management of projects describes the organisations ability to select, nurture and deliver projects and programs effectively. Strategic management lecture notes,ebook,pdf download for. Strategic management process strategic management process dr i. Lecture notes strategic management i sloan school of.
Icai the institute of chartered accountants of india. Strategic management tutorial in pdf tutorialspoint. Middle managers include all levels of management between the firstline level. The strategic management of projects1 expands this general concept to include aligning the direction of the organisations overall project delivery capability to the achievement of its strategic objectives.
It results into financial benefits to the organizations in the form of increased profit even in the face of environmental threats. Strategic management 2 a strategy is an action plan built to achieve a specific goal or set of goals within a definite time, while operating in an organizational framework. This book was one of the important subject and also an important book for mba students. Strategic management 45, anurag nagar, behind press complex, indore m. Strategic management contents 1 introduction 7 2 the basis of strategy. Mastering strategic management open textbook library.
P2 corporate reporting int essential text kaplan pdf. See slides 14 17 at the back of this presentation for information related to the financial metrics and defined terms in this presentation digital tools continue to gain traction. Find materials for this course in the pages linked along the left. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and.
Acca kaplan p2 corporate reporting intuk essential text 2012 pdf. Note should be taken of the importance that needs to be given to the. Usa aerospace knowledge management, loosely defined, is a disciplined, holistic approach to using expertise. University of wisconsinmadison university of wisconsin. The process of strategic management and its responsibility. Strategic management is a field of study that involves the process through which firms define their missions, visions, goals, and objectives, as well as craft and execute strategies at various levels of the firms hierarchies to create and sustain a competitive advantage. Pdf the main purpose of this book is to be used for the higher education of undergraduates in. Strategic management meaning and important concepts. Anna university ba7302 strategic management syllabus notes 2 marks with answer is provided below.
Managers at all levels in an organization inject their intuition and judgment into strategicmanagement analyses. Defining strategic management, planning outline l why strategic management. Strategy implementation involves establishing shortrange objectives, budgets and functional strategies to. Internal audit strategic planning making internal audits vision a reality during a period of rapid transformation 2015 state of the internal audit profession study 68% of companies have gone through or are going through a business transformation in response to market shifts. Jagdish sheth, a respected authority on marketing and strategic planning, provides. The general expectation is that as late as 2015 as. Strategic management relates to setting vision, mission, objectives, and strategies that can be the guideline to design functional strategies in other functional areas therefore, it is toplevel management that paves the way for other functional or operational management in an organizationdefinition. Strategic management book pdf free download mba books strategic management process book pdf free download. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study.
Acca kaplan f2 management accounting essential text 2008 pdf. Strategic surprisingly, here there is ready agreement. In most business schools, strategic management is a capstone course that requires students to draw on insights from various functional courses they have completed such as marketing, finance, and accounting in order to understand how top executives make the strategic decisions that drive whether. Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. An introduction to cima e2 syllabus 2015 vocabulary of strategy as documented in thecima e2 syllabus 2015 textbook. This is because, at the mba level, it is not sufficient to know about the subject it is necessary to be able to apply ideas in order to carry out strategic analysis of real problems. Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. They participated in extensive interviews and provided documentation from their own strategic management efforts. Teaching the strategic management course can be a challenge for many professors. The former often suspect both the practicality and morality of hrm. They have some specific mission towards which all efforts are directed.
Chaneta department of business studies faculty of commerce university of zimbabwe abstract wheelen and hunger 2002 say that strategic management is a set of managerial decisions and actions that determines the longrun performance of an organization. Strategic human resource management john bratton chapter two strategic human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance. Strategic management lecture notes,ebook,pdf download for mba. Strategic management is defined as the process of evaluation, planning, and implementation designed to maintain or improve competitive advantage. Strategic management consists of the analysis, decisions. Strategic planning is considered a significant necessity for growth and efficiency in service sector firms. However, the principles of strategic planning for international development tend to be. More from this journal how to register for new content alerts. Strategic thinking and subsequent management must result in action. Strategic management pdf notes download introduction and overview of strategic management. Corporate reporting a big step up from f7 financial. Strategic planning edinburgh business school v using the course package it is widely accepted that strategic planning is extremely difficult to teach effectively.
Ba7302 strategic management syllabus notes question papers. Hi fellas, check out this superb ebook on strategic management for mba and management students. Ba7302 strategic management syllabus notes question papers 2. The distinction between strategic thinking, strategic management and strategic. Strategic management department of higher education. Ltasks of strategic management lstrategic management is an ongoing process lwho performs the tasks of strategy lbenefits of managing strategically strategic management the art and science of formulating, implementing, and evaluating crossfunctional decisions that. Differences between management accounting and financial accounting 7. Nov 19, 2015 anna university ba7302 strategic management syllabus notes 2 marks with answer is provided below. Strategic management notes lecture notes, lectures 1 20 studocu. Choosing an intuitive or analytic approach to decision making is not an eitheror proposition. A handbook for implementation lviil acknowledgements i want to thank the following people and organizations who contributed to this handbook by agreeing to participate in our research. Schendel and hofers book strategic management 1979 and the almost contextual establishment of the strategic management journal smj in 1980, and the strategic management society in 1981 dagnino and cinici, 2016. Srinivasan, strategic management the indian context.
Also, according to ketchen, boyd and bergh 2008, the strategic management journal. M h r 423 spring 2015 register now bsg results and tips for year 11 1st round. Here at askvenkat we are providing mba books links for free. Porters frameworks and the resourcebased view of the firm pdf 1 1. Digital initiatives support asset consolidation the end notes are an integral part of this presentation. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. If a global company is to function successfully, strategies at different levels need to interrelate. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994.